Once again, Pauma Valley Insurance (PVI) is ahead of the pack. Although May is officially “Older Americans Month,” we kicked it off with our AARP Smart Driver Course on April 22nd. (You always get a head-start with PVI!)

If you’re not familiar with Older Americans Month, it actually was established in 1963. At that time, only 17 million living Americans had reached their 65th birthday. (As of the 2010 census, the number had more than doubled.) About a third of older Americans lived in poverty and there were few programs to meet their needs.

Thankfully, interest in older Americans and their concerns was beginning to grow. A meeting in April 1963 between President John F. Kennedy and members of the National Council of Senior Citizens led to designating May as “Senior Citizens Month,” the prelude to “Older Americans Month.”

Historically, Older Americans Month has been a time to acknowledge the contributions of past and current older persons, and in particular those who defended our country. Every President since Kennedy has issued a formal proclamation during or before the month of May asking that the entire nation pay tribute in some way to older persons in their communities.

As the first independent insurance agency in Valley Center (in 1978), PVI knows a little about being a trailblazer. That’s why we want to take this opportunity to enthusiastically say “Thank you!” to all of our older citizens for “blazing a trail” for the rest of us by your contributions in making our community such a wonderful place to live and work!

We salute you!


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