Noun: An art, trade or occupation requiring special skill, especially manual skill
Verb: To make, create or fashion with great care, skill and ingenuity
By its very definition, craft beer encompasses both a noun and a verb. Whether you are referencing the finished product, or the process that brought it to fruition, it is all about the craft. Perhaps that’s why craft beer is the fastest growing segment of alcoholic beverages in the U.S. In fact, according to the San Diego Brewers Guild (the third-largest guild in the U.S.), San Diego is by far the largest city or county guild in the country, and its breweries have become known for excellence, originality and award winning beer, making it the Capital of Craft!
Although craft beer was not born in San Diego County, California is its birthplace. According to the California Craft Brewers Association, in 1965 Fritz Maytag took over controlling interest in the Anchor Brewery in San Francisco, which was on the verge of going out of business. He soon began brewing authentic, artful beers and reintroducing lost styles. He proved that Americans were ready for a different kind of beer; beer with flavor, diversity and history. His Anchor Brewery became the first “craft” brewery since prohibition and was the inspiration that sparked a revolution in brewing. The American craft brewing movement had begun. Maytag was followed by New Albion, in 1977 in Sonoma, the first American modern microbrewery, and then by the Sierra Nevada Brewing Co. in Chico in 1980, that created the American-style Pale Ale.
Today, there are over 700 breweries operating across California. As a consumer, what this means to you is that you have unlimited choices when it comes to enjoying the craft of others. As a crafter, or if you are considering becoming one, what this means to you is that there has never been a better opportunity to pursue your craft, or expand your brewery.
But with opportunity comes choices and responsibilities. How can I best protect my investment and limit my liability? How can I grow my business, while making sure all my bases are covered? As my employee base expands, how do I insure their well-being? These are just a few of the issues you will want to consider.
That’s where we come in. Just as you excel at your craft, PVI excels at ours! As Independent Agents, we are able to utilize our experience and knowledge of all types of insurance through the 50 carriers with which we are affiliated, and craft the perfect insurance portfolio to meet your needs at an affordable cost. We are with you and your business every step of the way; from conception to completion, from first call to last, we are always on tap! In fact, PVI pledges to do everything we can to make sure, that when it comes to insurance, no one ever has you over a barrel!