“Keeping it Local”


“What does “Keeping it Local” mean to you?” That is a question posed to graduating seniors at Valley Center High School when they applied for a community service scholarship through the Chamber of Commerce. It is an excellent question and received some excellent answers.

Keeping it Local has become a catchphrase in our community, and rightfully so. Who wouldn’t want their community businesses to do well? After all, we’re all neighbors here, and it’s definitely the neighborly thing to do! But encouraging our community to Keep it Local is only one important aspect of the equation.

Keeping it Local is, above all, a relationship, and a relationship, by definition, should be a two-way street. So it’s not enough just to tell everyone in our community, “Keep it local.” If we, as businesses and community-minded people, want and expect our community to indeed keep it local, then we have a responsibility in this relationship as well.

So, as a business, “What does Keeping it Local mean to you?” Well, we can’t speak for everyone else, but we can speak for PVI, and this is what it means to us:

  • It means treating everyone with respect, including our competitors
  • It means valuing the members of the community whether they are customers of ours, or not
  • It means earning and keeping the trust and respect of our community by providing outstanding service
  • It means offering products and/or services that are an exceptional value and then standing behind them
  • It means serving on the Board and being active with our Chamber of Commerce
  • It means supporting, promoting and encouraging other local businesses in their events and activities, and referring customers when possible
  • It means supporting our youth through school events and extracurricular activities
  • It means participating in, and with, service clubs and nonprofit organizations for their charity events
  • It means providing value to the members of our community by keeping them informed about insurance issues, but also other issues of importance that might affect them

We believe that through our actions, as a business and as individuals, by supporting our community and doing everything in our power to encourage and engender a spirit of unity (putting the “unity” in community), that others will respond in kind and do likewise.

That certainly doesn’t mean that we all have to think alike. Sometimes, we’ll just have to agree to disagree on certain issues, and that’s okay! Like any family, we have our differences, but just like when you go to a big family potluck dinner, everyone has something they specialize in that you look forward to enjoying, so it is with our community as well. As long as we continue to respect and value each other for what we bring to the table, we can all sit down and enjoy our feast of fellowship!

At PVI, we believe that it is up to all of us to do our part, whether as businesses and/or consumers, to nurture the spirit of Keeping it Local as we pass it on to the next generation by fostering the ideal of giving back to our community. Based on the essays from the graduating seniors, I’d say we’re doing a pretty good job!

That’s what Keeping it Local means to us at PVI. What does it mean to you?


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