PVI’s Newest “Insurance Bill”

Bill H. pvi

You’re probably familiar with the Pauma/Valley Insurance Agency, considering they are Valley Center’s oldest and most trusted independent insurance agency and have been serving our community since 1978. However, you may not be familiar with their newest Team Member, Bill Heublein, so we figured an introduction was in order.

Although Bill is new to PVI, he certainly is not new to the insurance industry. Aside from the fact that Bill’s dad was in insurance, it wasn’t until later – after pursuing a couple of other career options – that Bill claimed insurance as his profession and passion, after all. Now, after 37 years, he still loves what he does, which is specializing in Employee Benefits, in particular Life and Health-related insurance.

Bill and Barni Strausbaugh (who founded PVI 40 years ago) have been friends for over 30 years, so it was a natural fit when PVI wanted to expand the Employee Benefit segment of their business for Bill to fill that niche. Bill, who still has clients all over southern California, is more than happy to come to you, or you can meet him at the PVI office to discuss your options. Whether your business is large or small, if you’re looking for premium insurance representation, contact Bill and he’ll be happy to help you with your insurance needs.

Not only is Bill not new to insurance, neither he, nor his wife, Colleen, are new to Valley Center, having lived here for 33 years. Colleen has moved up through the ranks of the Valley Center-Pauma Unified School District, where she now serves as the Director of Maintenance Operations. The Heublein’s, who have three children and nine grandchildren, are members of Valley Center Community Church, where they love to volunteer and be good neighbors to those in need.

So why have Bill and Colleen chosen to call Valley Center home all these years? As Bill said, it’s a great place to live and bring up kids. He loves the neighborly spirit, the quietness, the elbow room and the tranquility. He loves that long-term friendships never end, like his and Barni’s, and that you can live and work in a beautiful place doing what you enjoy doing. Yes, Valley Center definitely “fits that Bill.”

Bill Heublein
Insurance Broker
Pauma/Valley Insurance Agency, Inc.
27357 Valley Center Road
Valley Center, CA 92082

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Driver’s Education


With the New Year right around the block, so to speak, now is a good time to focus on a few new laws (or changes to existing laws) that will take effect on January 1, 2017 (unless otherwise noted). We have included a few summaries of driver-related laws (with a link to the actual bill) that are important to review.

Use of Electronic Wireless Devices (AB 1785, Quirk):  Operating a motor vehicle while holding and operating a handheld wireless telephone or a wireless electronic communications device will be prohibited, unless the device is mounted on the vehicle’s windshield or is mounted/affixed to the vehicle’s dashboard or center console in such a manner that it does not hinder the driver’s view of the road. The driver’s hand may only be used to activate or deactivate a feature or function on the device with the motion of a single swipe or tap of the driver’s finger, but not while holding it. The law does not apply to manufacturer-installed systems that are embedded in a vehicle.

Child Safety Seats (AB 53, Garcia)This law requires a parent, legal guardian, or the driver of a motor vehicle to properly secure a child who is younger than 2 years of age in an appropriate rear-facing child passenger restraint system, unless the child weighs 40 or more pounds or is 40 or more inches in height (3 feet, 3 inches).

Accident Reporting (SB 491, Committee on Transportation and Housing)This law increases the minimum financial threshold for property damage that is required to be reported to the DMV from $750 to $1,000 when a driver is involved in a motor vehicle collision.

Motorcycle Lane Splitting (AB 51, Quirk)This law defines “lane splitting” as driving a two-wheeled motorcycle between rows of stopped or moving vehicles in the same lane. The law authorizes the California Highway Patrol (CHP) to develop educational guidelines relating to lane splitting in a manner that would ensure the safety of motorcyclists, drivers, and passengers. In developing these guidelines, the law requires the CHP to consult with specified agencies and organizations that have an interest in road safety and motorcyclist behavior.

Vehicle Registration Fee (SB 838, Committee on Budget and Fiscal Review)This law increases the vehicle registration fee on every vehicle or trailer coach from $43 to $53 beginning April 1, 2017.

Background Checks of Drivers of Transportation Network Companies (AB 1289, Cooper): A transportation network company (TNC) will be required to perform a comprehensive background check of all their drivers. This law also specifies penalties for a TNC that violates or fails to comply with this requirement. A TNC will be prohibited from contracting with, employing, or retaining a driver if they are registered on the U.S. Department of Justice National Sex Offender public website, has been convicted of specified felonies, or within the previous seven years, has been convicted of a misdemeanor assault or battery, domestic violence, or driving under the influence of alcohol or drugs. Any TNC in violation of the specified requirements is subject to a penalty of not less than $1,000 or more than $5,000 for each offense.

Vehicle Safety Recalls (AB 287, Gordon)This law enacts the Consumer Automotive Recall Safety (CARS) Act, and requires the DMV to include a general advisory regarding vehicle recalls and needed repairs on each vehicle registration renewal notice. This law prohibits a dealer or a rental car company from renting or loaning a vehicle with a manufacturer’s recall no later than 48 hours after receiving the notice—until the vehicle has been repaired. This law gives a limited exception for a licensed dealer or a rental car company with a fleet of 34 or fewer loaner or rental vehicles. The law authorizes the DMV to suspend or revoke a vehicle dealer’s license if they violate the CARS Act.

Year of Manufacture License Plates (SB 1429, Nielsen)This law expands the Year of Manufacture (YOM) license plate program to include vehicles and license plates manufactured through 1980. This law benefits owners of vintage motor vehicles who obtain license plates from the year corresponding to the vehicle’s model-year, and wish to use those vintage plates in lieu of regular license plates. Such plates are commonly found from different sources, including relatives, garage sales, estate sales, etc. The program will include the blue and yellow license plates issued for use on California motor vehicles from 1970 until 1980.

Source: California Department of Motor Vehicles.

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Brandon Strausbaugh, New VCH Owner


Brandon Strausbaugh, VCH Owner/Publisher

A Personal Note from Brandon:

Last month was our “Keeping it Local” edition of the PVI Standard. That was our theme because, having been born and raised in Valley Center, I love it here and want to promote and give back to our community. I am very proud to wear the banner of a self-proclaimed “Keeping it Local Ambassador” for Valley Center.

Even still, I was surprised by the opportunity to buy Valley Center Happenings, our local online newspaper, when approached by the founders and owners, but thrilled when they indicated I was the natural choice to carry on the banner.

Thus, on November 1st, the papers were signed and I became the proud new owner of Valley Center Happenings. Again, the reason I am proud is plain and simple: I love Valley Center! Because of that, I want to do everything I can to inform, support and encourage our community, and I am very excited about this wonderful new opportunity!

To be clear, Valley Center Happenings (VCH) and Pauma/Valley Insurance Agency, Inc. (PVI) are two separate entities and I am not giving up my day job, so to speak. However, as VCH Owner/Publisher, I am intimately involved in the process and I am enjoying developing the new VCH Team. So, first on my list was engaging Phyllis Knight as Managing Editor. If you are reading this, then you probably are familiar with her work as Phyllis has been doing Marketing and PR for PVI (including relaunching this newsletter), since the first of the year.


Brandon and Phyllis doing a little strategizing for VCH. 

As you can tell, we are so excited about this new adventure, and we are thankful for the overwhelmingly positive response we have received from the community. We are looking forward to expanding on the excellent foundation that already has been built, as we serve our community together. We want to be “Your Community Connection” and we hope you’ll join us for the journey!

Valley Center Happenings:


Facebook Page








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Where There’s Smoke, There’s the SDSO Smoke Watch Unit!

fullsizer1_1Although PVI wasn’t on fire when Rita Martin and Martha Taylor, of the San Diego Sheriff’s Office Senior Volunteer Patrol, stopped by our office recently, we have been known to put out a few fires for our customers when it comes to problems with their insurance!

Actually, Rita and Martha stopped by to share some information on the “Smoke Watch Unit” that patrols areas of Valley Center and surrounding communities which are hard to see from various Fire Lookout Towers. This is just one service provided by the SDSO Senior Patrol. Other services range from patrolling neighborhoods, checking on the welfare of elderly or disabled persons, home vacation checks and assisting the department in other areas as needed.

Thank you to all the members of the SDSO Senior Volunteers! We are fortunate to have such a dedicated team watching out for us!

For more information on the SDSO Senior Patrol, please check-out their website.

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Another Beautiful SunRiser

fullsizerender-2It was another beautiful day for a SunRiser as the Valley Center Chamber of Commerce held its monthly morning get together outside the Chamber office. What a great turnout we had and “thank you!” to A-1 Irrigation/Do It Best Hardware for hosting today’s event!

In addition to enjoying some good food and fellowship, the local business owners and employees were excited to share with each other a little about themselves and their businesses.

In particular, everyone is looking forward to tomorrow’s Chamber of Commerce 5th Annual Block Party and Business Expo to be held at A-1 Irrigation/Do It Best Hardware from 10 am – 2 pm. Come join the fun and spend a little time with your neighbors while supporting your community.

PVI will have our booth there and we hope you’ll stop by!


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Have You Met Laura Perez?


If you haven’t yet met Laura Perez, one of PVI’s newest Team Members, that’s not surprising. You see, Laura is one of those important employees who works behind the scenes to help keep everything running smoothly.

Laura, who has been with PVI for three months, is mainly responsible for administrative work, in particular focusing on the DMV services that we provide (through VCVRS) and for which she has been highly trained. Although Laura doesn’t have a lot of interaction with the public, if you happen to catch a glimpse of her in the office, you always are met with a welcoming smile. But no big surprise there, since she really enjoys her job and loves the opportunity to meet new people.

Although a resident of Vista, Laura loves working in Valley Center and calls it “an amazing small community where everyone seems very family-oriented, and are extremely kind.” When not working, she enjoys singing and participating in her church youth activities.

Once you meet Laura, it doesn’t take long to see that she is true to her personal motto: “to respect everybody and treat others the way you want to be treated.” So, if you want to be treated really special when it comes to your DMV needs, just stop by our office and let Laura handled the rest!




VALLEY CENTER VEHICLE REGISTRATION SERVICES (VCVRS) is licensed and bonded with the California Department of Motor Vehicles under O.L. License # 80175.

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“Keeping it Local”


“What does “Keeping it Local” mean to you?” That is a question posed to graduating seniors at Valley Center High School when they applied for a community service scholarship through the Chamber of Commerce. It is an excellent question and received some excellent answers.

Keeping it Local has become a catchphrase in our community, and rightfully so. Who wouldn’t want their community businesses to do well? After all, we’re all neighbors here, and it’s definitely the neighborly thing to do! But encouraging our community to Keep it Local is only one important aspect of the equation.

Keeping it Local is, above all, a relationship, and a relationship, by definition, should be a two-way street. So it’s not enough just to tell everyone in our community, “Keep it local.” If we, as businesses and community-minded people, want and expect our community to indeed keep it local, then we have a responsibility in this relationship as well.

So, as a business, “What does Keeping it Local mean to you?” Well, we can’t speak for everyone else, but we can speak for PVI, and this is what it means to us:

  • It means treating everyone with respect, including our competitors
  • It means valuing the members of the community whether they are customers of ours, or not
  • It means earning and keeping the trust and respect of our community by providing outstanding service
  • It means offering products and/or services that are an exceptional value and then standing behind them
  • It means serving on the Board and being active with our Chamber of Commerce
  • It means supporting, promoting and encouraging other local businesses in their events and activities, and referring customers when possible
  • It means supporting our youth through school events and extracurricular activities
  • It means participating in, and with, service clubs and nonprofit organizations for their charity events
  • It means providing value to the members of our community by keeping them informed about insurance issues, but also other issues of importance that might affect them

We believe that through our actions, as a business and as individuals, by supporting our community and doing everything in our power to encourage and engender a spirit of unity (putting the “unity” in community), that others will respond in kind and do likewise.

That certainly doesn’t mean that we all have to think alike. Sometimes, we’ll just have to agree to disagree on certain issues, and that’s okay! Like any family, we have our differences, but just like when you go to a big family potluck dinner, everyone has something they specialize in that you look forward to enjoying, so it is with our community as well. As long as we continue to respect and value each other for what we bring to the table, we can all sit down and enjoy our feast of fellowship!

At PVI, we believe that it is up to all of us to do our part, whether as businesses and/or consumers, to nurture the spirit of Keeping it Local as we pass it on to the next generation by fostering the ideal of giving back to our community. Based on the essays from the graduating seniors, I’d say we’re doing a pretty good job!

That’s what Keeping it Local means to us at PVI. What does it mean to you?


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